Nike PESTLE Analysis

Nike is one of the most popular sports accessory and apparel brands in the world. However, when it comes to preparing a case study on such a large brand, students often panic and look for Nike case study help on the internet. If you are also looking for such assistance, you can get some useful information about the brand’s PESTLE analysis.

Company Name

Nike Inc.

Founded

25 January 1964, Eugene, Oregon, United States

Industry

Apparel, Accessories, Sports Equipment

Headquarters

Washington County, Oregon, US.

Subsidiaries

Converse, Hurley International, MORE

Annual Sales

$36.4 Billion (as of 2018)

 

Whether you are working on Zara case study or Nike case study, PESTLE analysis allows you to identify the major elements that impact the business operations of the brand. This blog will highlight the crucial details of Nike’s PESTLE analysis, which you can use in the case study.

· Political: Since Nike has its headquarters in the US, its operations are greatly influenced by the tax and manufacturing laws of the US government.

· Economic: The revenue of the company is also dependent on the cheap labour in the eastern countries to some extent. Besides this major economic factor, other issues like the possibility of market collapse can impact the brand’s performance in the market.

· Social: People have become way more conscious about their fitness than before. Nike has already made some PR planning to boost their sales based on the fitness aspect of the consumers. Also, they may be planning to target the people who are living sedentary lifestyles due to the nationwide lockdown.

· Technological: Brands like Nike are also likely to use the technological advancement of the manufacturing process. Also, they are focusing on producing more advanced designs using state-of-the-art technologies to produce something unique.

· Legal: For years, Nike has been criticised for its shady marketing practices and scandals related to the issues of child labour. Also, being a global brand, they need to be well aware of the changing laws and regulations across the world that affect their business.

· Environmental: Big brands like Nike are always on their news for causing harm to the environment using mass production factories. These issues have become more relevant, now that the world is facing an irreversible crisis.

Hopefully, this information will be helpful in the preparation of Nike case study.

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